Ad Products

Whether you’re launching a new product, focusing seasonal efforts or otherwise trying to build both your brand and response, Bankrate Custom Publishing can tangibly bolster those initiatives.

Magazines/Free-Standing Inserts

• Exclusive advertising opportunity
• Preparing to make transactions with financial products and services
• Can be fully integrated with your Bankrate online buy via display and rate table advertising
• Better leverage direct mail efforts to new and existing customers with Bankrate content
• Engage retail consumers with valuable, product-focused news and advice

Turn-key Distribution through Bankrate’s Leading Media Partners

• Focus efforts nationally or in key markets
• The New York Times
• USA Today
• Tribune Newspapers including The Chicago Tribune and The Los Angeles Times
• Your choice of other major newspapers
• Targeted Magazines

Inserts Have Proven DR Impact

• Response: Almost two-thirds of newspaper readers (64%) used newspaper preprints to make purchase decisions in the past 30 days
• Preference: Consumers prefer newspaper delivery of preprints over direct mail preprints by a more than two-to-one margin (60% vs. 26%)
• Influence: Almost one-half of newspaper preprint readers (45%) have suggested to friends or relatives that they look at a particular insert in the past 30 days

Source: Consumer Usage of Newspaper Advertising 2006, MORI Research, 11/06

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