Audience |
| Audience
Profile By Segment |
| Bankrate
users research and purchase financial products online – period. Whether
your products are lending, banking, or insurance focused, you will not find a
more targeted and actively transacting audience than at Bankrate.com. |
|
| ...................................................................................................................................................... |
| Lending Products |
| Mortgages |
Index |
|
Shopped online for mortgage
loans, past 6 months |
498 |
|
Purchased/transacted mortgage
loans online, past 6 months |
192 |
|
Shopped online for real estate,
past 6 months |
240 |
|
Definitely will purchase new
residence, next 12 months |
165 |
|
Buying first home, next/last 12 months |
174 |
|
|
| Home Equity |
|
|
Shopped online for home equity
loans, past 6 months |
399 |
|
Shopped online for home improvement
products, past 6 months |
224 |
|
Shopped online for a personal loan,
past 6 months |
196 |
|
|
| Auto Loans |
|
|
Shopped online for auto loans,
past 6 months |
321 |
|
Shopped online for a new automobile,
past 30 days |
251 |
|
Purchased/transacted a new automobile online,
past 30 days |
308 |
|
|
| Debt Management |
|
|
Researched debt consolidation
online, past 30 days |
266 |
|
Shopped online for credit
reports, past 6 months |
252 |
|
Purchased/transacted credit reports
online, past 6 months |
261 |
|
| ...................................................................................................................................................... |
| Banking Products |
|
| CDs,
Money Markets & Investments |
Index |
|
Owned a CD, 6 months or less,
past 12 months |
192 |
|
Shopped online for stocks,
past 6 months |
382 |
|
Purchased/transacted stocks online,
past 6 months |
306 |
|
Shopped money market funds online, past 6 months |
585 |
|
Purchased/transacted money market funds
online, past 6 months |
330 |
|
Shopped mutual funds – bonds online,
past 6 months |
388 |
|
Purchased/transacted mutual funds – bonds online, past 6 months |
281 |
|
Shopped mutual funds – stocks
online, past 6 months |
416 |
|
Purchased/transacted mutual funds –
stocks online, past 6 months |
310 |
|
Monitor investments/stocks online, yesterday |
338 |
|
|
| ...................................................................................................................................................... |
| Insurance
Products |
|
Shopped auto insurance online,
past 30 days |
214 |
|
Purchased/transacted auto
insurance online, past 30 days |
173 |
|
Shopped home insurance online,
past 30 days |
297 |
|
Purchased/transacted home insurance
online, past 30 days |
158 |
|
Shopped life insurance online, past 30 days |
464 |
|
Purchased/transacted life insurance online, past 30 days |
197 |
|
| |
| Source: Nielsen/Netratings @Plan, Fall 2008 |
