Ad Products

How Does it Work?

To qualify a user as an in-market shopper in any of Bankrate's segments (using mortgage example):

	A cookie is placed in the Bankrate user's browser, which will then track the pages visited by that user.
	A Bankrate consumer who visits a mortgage story, rate table, or calculator within the last 120 days will be tagged and placed in the Mortgage Behavioral Targeting Bucket/Segment.
	When that consumer visits one of the sites within the Behavioral Targeting Network they will receive a mortgage advertisement.

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• We have chosen two industry-leading companies to partner with: Revenue Science and 24/7 Real Media.
• We chose both companies based on their advanced behavioral targeting technologies, the expertise of their media teams, and their extensive reach of the U.S. Internet audience.

The benefit to you: Working with two partners allows Bankrate to further optimize your results over time while providing the industry’s best practices.

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Current Available Categories:

• Mortgages
• Home Equity
• Credit Cards
• Deposits (CDs/Investment/Checking/Savings)