Ad Products

1. Reach the right Bankrate user at the right time
2. Multiply your touchpoints to the valuable Bankrate user
3. Behavioral Targeting is widely used throughout the industry
4. A more efficient buy...a better ROI

Reach the Right Bankrate User at the Right Time

All consumers are in-market for financial products for a limited amount of time. Bankrate users are in-market consumers either actively conducting research or getting ready to transact. These highly in-market consumers are a finite target.

Now you can expand upon this finite target and follow these users with your message once they’ve left the Bankrate site, but while they are still very much in-market.

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Multiply Your Touchpoints to the Valuable Bankrate User

Bankrate consumers are:

• Actively conducting researching on financial products
• Preparing to make transactions with financial products and services

Bankrate Audience Indices

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Behavioral Targeting is Widely Used an Rapidly Expanding Throughout the Industry

Behavior Targeted Solution

• 71% for brand advertising
• 56% for search advertising

- 64% of all interactive agencies are currently using behavioral targeting.

• 88% are "very or somewhat satisfied"

Sources: Forrester’s Marketing Panel Online Study Q4 05, Jupiter Research Effective Targeting Study 06, iMedia/Ponemon Study 05

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