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Internet advertising services and
costs
By Christine
Selvig • Bankrate.com
 The
table below presents a sample of costs for a range of different
Internet advertising possibilities. Listed or published prices aren't
always the final price. Some sites offer quantity discounts. Others
will negotiate a price based on the amount of space they have available.
The information here was gathered online or by contacting individual
firms.
Inclusion in this list is not meant to endorse
any company in particular, but simply to give small business owners
an idea of the range of Internet advertising services available
and the prices being charged. Both can change at any time.
| Web site |
Product |
CPM
(Cost per
thousand ad views) |
Minimums |
| Southern
Living |
Banner |
$30 |
50,000
page views |
| Southern
Living |
Targeted section banner |
$40 |
50,000
page views |
| Smartmoney |
Run of the site banner |
$25-$35 |
N/A |
| Smartmoney |
Targeted banner |
$35-$45 |
N/A |
| Smartmoney |
Run of site button |
$20-$30 |
N/A |
| Smartmoney |
Targeted banner &
button |
$50-$60 |
N/A |
| excite |
Keyword banner |
$85 |
Minimum of $100 |
| excite |
Category rotation |
$27 |
Minimum of $100 |
| Altavista
(through DoubleClick) |
Premium and exlusive
key words |
$85 |
N/A |
| Yahoo |
1-3 targeted demographics
from group A topics |
$27-$48 |
100,000
page views |
| Yahoo |
1-3 targeted demographics
from group B topics |
$38-$94 |
100,000
page views |
| Yahoo |
1-3 targeted demographics
from group C topics |
$63-$136 |
100,000
page views |
| Yahoo |
Run of category, group
A topics |
$30 - $53 |
100,000
page views |
| 24/7
Network |
Single site, beyond
banner, campaign performance reporting by site |
$40 |
Minimum buy $5,000 |
| 24/7
Network |
Content channel, campaign
performance reporting by content channel |
$20-$39 |
Minimum buy $5,000 |
| 24/7
Network |
Run of Network, campaign
reporting by network |
$10-$19 |
Minimum buy $5,000 |
| L90
Internet Advertising Solutions |
Premium sites, automotive
category |
$30 - $35 |
250,000
- 1 million page views |
| L90
Internet Advertising Solutions |
Premium sites, automotive
category |
$30 |
1
million page views |
| L90
Internet Advertising Solutions |
Targeted, kids/teens |
$13 |
7.5
million page views |
| L90
Internet Advertising Solutions |
Reach & efficiency |
$7 |
2
million page views |
| Accounting
Pro2net |
Run of site banner |
$80 |
25,000
page views |
| Cooking
Light Online |
Banner |
$30 |
50,000
page views |
| Cooking
Light Online |
Targeted banner |
$40 |
50,000
page views |
| iVillage.com |
Run of site buttons,
tag lines, banners and messages to newsletters |
$35 - $45 |
Minimum of $25,000
and 2-1/2 months |
| InfoSpace |
Geo-targeted banner |
$30 |
Minimum of $90 |
| InfoSpace |
Run of site banner |
$15 |
Minimum of $45 |
| weather.com |
weather content standard
rotation banner |
$20 |
N/A |
| weather.com |
targeted local text
link |
$30 |
N/A |
| weather.com |
City page sponsorship |
$15 |
One week minimum |
| weather.com |
Digital video billboard
on specific dates |
$140 |
N/A |
| Sfgate.com |
Banner |
$35 |
average order size
$7,500 |
| Sfgate.com |
Button |
$15 |
average order size
$7,500 |
| World
Wrestling Federation |
Weekly newsletter
sponsorship links |
$30 |
N/A |
| World
Wrestling Federation |
Ten seconds of streaming
video |
$35 |
N/A |
-- Posted: Feb. 21, 2000
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